OUR ARCHIVES : October 2009

Five Banned Words

There was a time, which is now, when there were seven words you absolutely could not say in any medium, except cable TV. To those must be added five more words, which have been banned from all media, advertising, and even cable TV. I am being allowed to use them here only because I have [...]

Advertising and the Naked Senior Citizen

Nudity has been used for sales since the snake used a naked Eve to get Adam to take a bite of that apple. This fact led me to wonder: How do advertisers use nudity when they’re selling to seniors? Let’s consider the over-50 male. There are ads that show men over 50 with an exposed [...]