They have taken our money for their bailout, but car makers have not asked for geezer help in designing the car of the future for seniors. I decided to help them anyway by conducting a focus group devoted to the topic “What do we geezers want in our future automobiles?” Here’s some of the discussion, [...]
When geezers are thinking about where to live in retirement, there is often talk of sunshine and heat, specifically Florida and Arizona. Often referred to as God’s waiting rooms, both these sun-drenched states have a high proportion of seniors enjoying their golden years. But it’s time for change. I’m proposing that we start thinking about [...]
Boomers are going to be big spenders in retirement. Companies whose products are aimed at the 18 to 49 year old marketplace (e.g. slasher movies, rap CDs, tattoo parlors, and nipple ring manufacturers, to name a few) are not appealing to these geezers. For those companies that want to get ahead of the curve, think [...]
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