OUR CATEGORY : Aging

The Hairy Chested Geezer

When I say “smoothie” I expect a cold blended mix of orange, pineapple, and banana. But now a “smoothie” can also refer to a cold young man who’s shaved the hair off his chest. All the hair, from below his stubbly beard to the top of his black bikini spandex underwear. Why? They say it’s [...]

Five Banned Words

There was a time, which is now, when there were seven words you absolutely could not say in any medium, except cable TV. To those must be added five more words, which have been banned from all media, advertising, and even cable TV. I am being allowed to use them here only because I have [...]

Advertising and the Naked Senior Citizen

Nudity has been used for sales since the snake used a naked Eve to get Adam to take a bite of that apple. This fact led me to wonder: How do advertisers use nudity when they’re selling to seniors? Let’s consider the over-50 male. There are ads that show men over 50 with an exposed [...]